Everyone wants to get as much as possible out of their website. Unfortunately, it’s an investment that can be hard to see how much it’s increasing your share in the world. These plugins can make your site easier to manage and increase the value of the product you provide to your customers.
Email has existed for over 40 years and will be around for at least another 40. Email marketing is a great way to reach customers who don’t want to visit the site often but still want to receive updates. With this plugin, they just sign up and get the updates when you send them out. The plugin comes with email templates so your messages will look great. There is a free option that is limited to just 2000 subscribers and 12,000 emails a month. The paid service varies in price but will allow you to send more emails and have more subscribers. The paid version also has more tools to optimize your email marketing campaigns.
Website security is a big concern these days, especially for those with e-commerce sites. A good defense from hackers can save you from potential legal headaches and lose customers. Wordfence scans through all of your websites files frequently, checking for backdoors and unapproved changes in your code. It also includes protection from known malware and brute force attacks. Its main features are free but also provide more services with a premium option. The premium subscription includes extra customer support and improved site monitoring. It starts at $59 for one key and the drops price for every extra key purchased.
This is the king of SEO (Search Engine Optimization) plugins. A lot of premium WordPress themes include this in their package because of its ability to increase product value. Without getting too deep into its more technical features, Yoast will help you write articles with specific keywords to increase you search visibility. Yoast also has the user-friendly Page Analysis tool to check the quality of your posts and general page content. The premium version of the plugin is still in development but is available to purchase. It starts at $69 a year for a single license.
Woocommerce is another popular plugin that some premium themes come with out of the box. This plugin makes it easy to build and customize your site and take payments in a secure manner. The best thing about this plugin is that it is free. The developers have made other plugins that pair with Woocommerce like the Wooslider available for a license fee but they’re not a site necessity. This is a must have for anyone wanting to make an e-commerce site. Pairing this with wordfence makes for a secure buying experience for your customers.
Another winner by Yoast, their Google analytics plugin brings an easy to use tool to monitor your sites traffic. Being able to view things like your site traffic and what demographics visit the most can help you shape your content to meet your customers’ interests. This easy to use plugin makes all the data easily accessible on your dashboard. Yoast also has a premium version that allows you to see things like what posts your visitors view most and what AdSense posts get the most clicks.
Your website isn’t the only place your customers go. Social media is where everyone talks about your product and you need to know what they say to continually improve. The Social Metrics Tracker plugin allows you to see what your customers are saying about you on 8 major social media sites. It pulls from Facebook, Reddit, LinkedIn, StumbleUpon, Pinterest, Google+, XING, and Flattr and allows you to turn that data into a spreadsheet. With that data, you can see what people share more and share less of to sharpen your content production and generate more buzz regularly.